Google Business Profile Optimisation — $350
The fastest way for tradies to win Maps/Local Pack visibility and turn searches into calls.
- • Built for Tradies (NZ)
- • Fix categories, services, keywords, photos & trust signals
- • Set up a repeatable review + posting system
Why GBP is the fastest ROI
For most trades, the quickest visibility gains come from the Google Local Pack (Maps). If your profile is miscategorised, incomplete, or inconsistent, Google will show competitors instead. This service fixes the fundamentals and installs a system that keeps your profile active and trusted.
What’s included
Categories + services (done properly)
- • Primary + secondary category alignment
- • Services list that matches how customers search
- • Remove irrelevant categories that dilute relevance
Profile copy built to convert
- • Business description rewritten for trust + keywords
- • Service-area wording tuned for Auckland/Wellington/Christchurch
- • Clear differentiators (what makes you the safe choice)
Photos + credibility signals
- • Photo checklist to look established (even if new)
- • Cover/profile image guidance + naming/geo tips
- • “Proof” content recommendations (before/after, vans, team, work sites)
Reviews system
- • Review request message templates
- • Process to keep reviews steady (not spiky)
- • Response templates that improve trust + relevance
NAP + consistency check
- • Name/Address/Phone consistency guidance
- • Website + booking links correctly set
- • Prevent duplicates and conflicting signals
Posting plan (simple + repeatable)
- • What to post (services, jobs, offers, proof)
- • Frequency and structure (so it’s sustainable)
- • Call-to-action guidance for conversions
How it works
Step 1 — Intake
You send your GBP link (or the email used to manage it), your services, and your target cities.
Step 2 — Optimisation
We implement the key changes: categories, services, copy, trust signals, and a posting + review system.
Step 3 — Handover
You receive a clear checklist, templates, and a simple weekly routine that keeps your profile active.
The recommended sequence
- Start with the Audit (tells you what’s broken and what to prioritise)
- GBP Optimisation (fastest visibility lift for tradies)
- AI Visibility Website (high-converting system that compounds results)